Telenor partners with Novo Nordisk for improving health of people

KARACHI: Telenor, Pakistan, has teamed up with Novo Nordisk to promote health awareness in rural Pakistan as part of its mission to empower Pakistani society. 

Telenor Pakistan would educate Khushaal Watan (mAgri) users via SMS, and Khushaal Zamindar lives shows under the collaboration agreement in order to establish reliable diabetes awareness, its symptoms and the necessity of referral to a physician. Telenor Pakistan

Diabetes awareness will also be promoted through Telenor Pakistan's Khushaal Sehat rural health service.

Access to proper health facilities is a significant obstacle to healthcare for millions of Pakistanis in rural areas. 

Health inequities are exacerbated by a skewed allocation of insurance benefits. 

There are around 1,700 patients in need of medical attention for every doctor in the United States. 

In the wake of the COVVID-19 global pandemic, telemedicine has emerged as a viable alternative to traditional treatment. 

To guarantee that everyone has access to the most excellent quality healthcare, Telenor Pakistan and Novo Nordisk play a crucial role in empowering more than 16 million rural customers through Khushaal Watan.

Khurrum Ashfaque, Chief Operating Officer, Telenor, Pakistan, spoke about the Khushaal Watan (M-Agri) as a digital lifestyle platform for agricultural communities since we provide the required tools for a healthier and more prosperous Pakistan. 

Every Pakistani will benefit from our 4G network's perks and solutions. 

First-of-its-kind partnership with Novo Nordisk advances the same goal of making digital healthcare solutions and information more accessible so that people may lead healthier lives and, as a result, contribute more to the economy."

One of Novo Nordisk's executives at the event remarked, "Pakistan is now the 3rd-largest country in the world with 33 million people suffering from diabetes. It's time for all of us to get together and fight this pandemic head-on. Pleased to announce that Novo Nordisk and Telenor have teamed up to raise awareness and direct those who are at risk to take preventative steps or seek medical advice if necessary."